2024 – Present
Manager, National Field Marketing
Susie Cakes
2022 – 2023
Manager, Digital Marketing
Healthy Spot
2021 – 2022
Senior Director, Marketing
Brand Knew
2012 – 2021
Director, Brand Management & Sales
California Craft Distributors
2010 – 2012
Director, Product & Trade Marketing
FiftyFifty Brewing Co.
2009 – 2010
Senior Contract Manager
TVG Network
2008 – 2009
Manager, Brand Advertising
Hilton
2004 – 2008
Global Brand Manager
Mattel
2002 – 2004
Manager, Worldwide Television Distribution
MGM Studios
1999 – 2002
Manager, Theatrical Marketing
Sony Pictures Entertainment
EDUCATION
B.S., Economics
University of California, Davis
Core Competencies
-
- Brand Management and Development
- Creative Storytelling
- Marketing Strategy
- Integrated Marketing Programs
- Brand Collaborations
- Influencer Partnerships
- Sponsorships
- Community Engagement
- Event Planning and Management
- Relationship Building
- Project and Agency Management
- Brand and Retail Alignment
- Content Creation
- GTM
- Customer Experience
- Competitor Analysis
- Consumer Diversification
- Data-driven Strategy
- Revenue Growth
- Cultural and Social Impact Planning
- Budgeting
- Negotiation
- ROI Measurement
Technical
-
- Digital and Social Media Platforms
- Social Reporting & Google Analytics
- Email Marketing (MailChimp & Klaviyo)
- E-commerce (Shopify)
- Customer Experience/Loyalty Platforms (Paytronix & YotPo)
- Adobe
- Canva
- Google Suite
- Microsoft 365
- CRM (Salesforce)
- POS (Toast)
- Loyalty Platforms
- Donation Management (Approve for Good)
- IRI/Neilsen Data
- Asana
- Trello
- Power BI
Personal
-
- Operational mindset
- Detail-Oriented
- Team Leader
- Problem Solver
- Big Picture Thinker
- Cross-Functional Collaborator
- Flexible and Adaptable in Fast-Paced Environments
- Equitable
- Honest
- Open Minded
- Resilient
Industries
-
- Entertainment (TV/Film/Media)
- CPG
- Retail
- Luxury/Lifestyle
- Food & Beverage
- Hospitality
- Non-Profit
- B2C
- D2C
- B2B
- Marketplace
- E-commerce
